BUSINESS ENVIRONMENT AND PUBLICPOLICY
The business environment encompasses all external factors (economic, social, political, technological) influencing firms, with public policy being a critical component that sets rules, regulations, taxes, and incentives, shaping market competition, investment, and operations, requiring businesses to adapt strategies to comply with laws and leverage policy changes for opportunities or mitigate risks like bureaucratic hurdles. Government policies provide the legal framework, influence economic conditions, and address societal expectations, creating both constraints and avenues for growth, making policy awareness vital for managemen
📄 BEPP UNIT 2.pdf